˹ѧÊ×Í à»Ô´¡ÃÐâËÅ¡ ÊÃéÒ§à§Ô¹ÅéÒ¹Í͹äÅ¹ì ´éÇÂAffiliate Marketing + Contextual Ads. 
ÃËÑÊÊÔ¹¤éÒ: 000009 »¡µÔ 189.00 ºÒ· ÃÒ¤Ò¾ÔàÈÉ 170.00 ºÒ· »ÃÐËÂÑ´ 19.00 ºÒ· Barcode: 9 789747 519419 ISBN: 978 974 7519 419 ª×èͼÙéáµè§: ·Ã§ªÑ ³ÐÍÓÀÑÂ
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- Contextual Ads. + Affiliate Marketing ¤×ÍÍÐäÃ
- â¦É³Ò¾ÒÃÇ´éÇ Contextual Advertising
- ã¹ÂؤÊÁÑ·Õè¼Ù餹·Ó¡ÒäéÒÍ͹äŹì ÃÙéÇÔ¸Õ¢ÒÂẺäÁèÁյ鹷ع´éÇ Affiliate Programs
- »Ù¾ÃÁÊÙèàÈÃɰմéÇÂÃéÒ¹¤éÒÍ͹äŹì e-Commerce Website
- ÊØ´ÂÍ´ 10 ¡ÅÂØ·¸ì¡ÒÃà¾ÔèÁ¼ÙéàÂÕèÂÁªÁà¾×èÍà¾ÔèÁâÍ¡ÒÊ㹡ÒÃ·Ó SEM
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Chapter1. ÃÙé¨Ñ¡µÑÇàͧ ÃÙé¨Ñ¡âÅ¡Í͹äŹì
1.1 ·Ó¤ÇÒÁà¢éÒ㨨ش»ÃÐʧ¤ì¢Í§Ë¹Ñ§Ê×ÍàÅèÁ¹Õé
1.2 ¡ÒÃÊÃéÒ§ÃÒÂä´éÍ͹äŹìÁÕ¨ÃÔ§ËÃ×ÍËÅÍ¡Åǧ¡Ñ¹á¹è
1.3 ¶ÒÁµÑÇàͧ¡è͹ÇèÒÁÕ¤ÇÒÁ¾ÃéÍÁá¤èä˹
1.3.1 ¤ÇÒÁÃÙé·Ò§´éÒ¹¤ÍÁ¾ÔÇàµÍÃìµéͧÁÕ¤ÇÒÁÃÙéÃдѺã´
1.3.2 ÃÙéÀÒÉÒÍѧ¡ÄÉ§Ùæ»ÅÒæ ¨Ðà¾Õ§¾ÍËÃ×ÍäÁè
1.3.3 µéͧà§Ô¹Å§·Ø¹¢¹Ò´ä˹ÁÒ¡ËÃ×͹éÍÂ
1.4 à˵Øã´¡Ò÷ӸØÃ¡Ô¨Í͹äŹì¶Ö§à»ç¹¸ØÃ¡Ô¨·Õè¹èÒŧ·Ø¹
Chapter 2. ¡ÒÃàµÃÕÂÁ¾ÃéÍÁáÅзӤÇÒÁà¢éÒ㨡ѺÃٻẺ¡ÒÃËÒÃÒÂä´éÍ͹äŹì
2.1 ¤ÇÒÁà»ç¹ÁҢͧ¸ØÃ¡Ô¨Í͹äŹì
2.2 ÇÔ¸Õ¡ÒÃÊÃéÒ§ÃÒÂä´éÍ͹äŹì·ÕèÁÕÍÂÙè㹻Ѩ¨ØºÑ¹ (·Óä´é¨ÃÔ§¤ÃѺ)
2.2.1 ¡ÒÃãªé¡ÒõÅÒ´¼èÒ¹ Search Engines
2.2.2 â¦É³Ò¾ÒÃÇ´éÇ Contextual Advertising
2.2.3 ¢ÒÂẺäÁèÁյ鹷ع´éÇ Affiliate Programs
2.2.4 »Ù¾ÃÁÊÙèàÈÃɰմéÇÂÃéÒ¹¤éÒÍ͹äŹì e-Commerce Website
2.2.5 »ÃÐÁÙÅÊÔ¹¤éÒ¾ÒÃÇÂäÁèÃÙéµÑÇ e-Auction
2.2.6 ¡ÒÃÊÃéÒ§ÃÒÂä´éÍ͹äŹìẺÍ×è¹æ
2.3 ÇÔ¸Õ¡ÒÃÃѺà§Ô¹-¨èÒÂà§Ô¹·ÕèàËÁÒÐÊÁ
2.3.1 ÃѺà»ç¹àªç¤ (Check Payment)
2.3.2 â͹à§Ô¹¼èÒ¹ºÑªÕ¸¹Ò¤Òà (Bank Wire Transfer)
2.3.3 ÃѺà§Ô¹¼èÒ¹Ãкº Pay (e-Payment)
2.4 ÃѺà§Ô¹áººä˹·ÕèàËÁÒСѺ¤Ø³
2.5 ªèͧ·Ò§·ÕèÊÃéÒ§ÃÒÂä´é ¨Ò¡»ÃÐʺ¡Òóì¨ÃÔ§
2.5.1 Contextual Ads+ Affiliate Programs on Website
2.5.2 SEM : Search Engine Marketing
Chapter 3. Contextual Ads+ Affiliate Programs on Website
3.1 ·Ó¤ÇÒÁà¢éÒ㨡Ѻ Contextual Ads áÅÐ Affiliate Programs ¡è͹àÃÔèÁâ¡Âà§Ô¹
3.1.1 ÃÙé¨Ñ¡¡Ñº Google Adsense áÅÐ Google Adwords
3.1.2 ·ÓäÁµéͧ Google Adsense ãªé¼ÙéºÃÔ¡ÒÃÃÒÂÍ×è¹ä´éËÃ×ÍäÁè
3.1.2.1 ¢Ñ鹵͹¡ÒÃÊÁѤÃãªé§Ò¹
3.1.2.2 ª¹Ô´¢Í§ Link
3.1.2.3 Referrals Program
3.1.2.4 ¡ÒùÓâ¤ê´ä»ãªé§Ò¹
3.1.3 Affiliate Programs Ẻä˹·ÕèàËÁÒÐÊÁ¡Ñº¤Ø³
3.1.4 Commission Junction Program
3.1.4.1 ¢Ñ鹵͹¡ÒÃÊÁѤÃãªé§Ò¹
3.1.4.2 ¡ÒÃàÅ×Í¡ Affiliate Programs
3.1.4.3 ¡ÒùÓâ¤ê´ä»ãªé§Ò¹
3.1.5 Amazon.com Affiliate Program
3.1.5.1 ¢Ñ鹵͹¡ÒÃÊÁѤÃãªé§Ò¹
3.1.5.2 ¡ÒùÓâ¤ê´ä»ãªé§Ò¹
3.1.6 Hotel affiliate Programs
3.1.7 ÁÕ Affiliate Programs Í×è¹ÍÕ¡ËÃ×ÍäÁè
3.2 Case Study ÈÖ¡ÉÒàÇ纷Õè¹ÓÁÒÊÃéÒ§à§Ô¹Í͹äŹìä´é¨ÃÔ§
3.2.1 ÁÒÃÙé¨Ñ¡ PattayaHoliday.biz àÇçºà¡ÕèÂǡѺàÁ×ͧ¾Ñ·ÂÒ
3.2.2 ÃٻẺ Affiliate Program ·Õè¹ÓÁÒãªé§Ò¹
3.2.3 R24.org Hotels Affiliate Program ¨Í§âçáÃÁàÁ×èÍäÃ...ÃÍÃѺà§Ô¹ä´éàÅÂ
3.3.4 ÇÔ¸Õ¡ÒÃÊÁѤÃãªé§Ò¹ R24.org áÅСÒÃÊÃéÒ§ÅÔ§¤ì
3.2.5 CJ.com & Amazon Affiliate Program ÃǺÃÇÁÊÔ¹¤éÒ·Õè¹èÒʹ㨹ÓÁÒ¢Ò«ÐàÅÂ
3.2.6 ¡ÒÃÇÒ§ Contextual Ads ã¹Ë¹éÒ Webpage
3.2.7 ÃÒÂä´é¨Ò¡ä˹ºéÒ§·Õè àÇçº pattayaholiday.biz ÊÒÁÒö·Óä´é
3.2.8 ÁÕÃÒÂä´éÍ×è¹æ·ÕèÊÒÁÒöµèÍÂÍ´ä´éÍÕ¡....ÁҴ١ѹ¤ÃѺ
3.3 ¡ÒÃãªé§Ò¹ Affiliate Program ¢Í§ Hotels2thailand.com
3.3.1 ÇÔ¸Õ¡ÒÃÊÁѤÃãªé§Ò¹ Hotels2thailand.com
3.3.2 ÇÔ¸Õ¡ÒÃÊÃéÒ§ÅÔ§¤ì¢Í§ Hotels2thailand.com
3.3.3 ¢éʹբͧ¡ÒÃàÅ×Í¡ãªé Hotels2thailand.com
3.3.4 ¡ÒõÃǨÊͺ¡Òèͧ¨Ò¡àÇçºä«µìáÅФèÒ¤ÍÁÁÔªªÑè¹
Chapter 4. SEM Search Engine Marketing
4.1 á¹Ð¹Ó Search Engine marketing
4.2 SEM áºè§ÍÍ¡à»ç¹¡Õ誹Դ
4.2.1 SEO Search Engine Optimize
4.2.2 PPC
4.2.3 Paid Inclusion
4.3 ªèͧ·Ò§·ÕèàÃҨзÓà§Ô¹´éÇ SEM
4.4 ÊÃéÒ§ Web Directory ÊÒúÑàÇçºä«µì
4.4.1 ÊÃéÒ§ Web Directory §èÒÂæ´éÇ PHP Directory Script
4.4.2 ÃÒÂä´é¨Ò¡µÃ§ä˹·ÕèàÃÒ¨Ðä´éà§Ô¹¨Ò¡ Web Directory
4.5 Back links «×éÍ ¢Ò áÅ¡ ÍÂèÒ§¶Ù¡ÇÔ¸Õ
4.6 ÃѺ¨éÒ§»ÃѺáµè§àÇçºä«µì SEO
Chapter 5. ÁÒ»ÃѺáµè§àÇçºä«µì¢Í§¤Ø³ãËéà»ç¹·ÕèÃÙé¨Ñ¡¡è͹
5.1 SEO ¤ÓµÍºáááÅÐ¤ÓµÍºÊØ´·éÒ·Õè¤Ø³µéͧ·Ó
5.2 à¤Ã×èͧÁ×ͤé¹ËÒ (Search Engines) Trend ·Õè¡ÓÅѧÁÒáÃ§ÊØ´æ
5.3 ÊØ´ÂÍ´ 10 ¡ÅÂØ·¸ì¡ÒÃà¾ÔèÁ¼ÙéàÂÕèÂÁªÁ
5.3.1 Search Engine Submission (SES)
5.3.2 Major Directory Submission
5.3.3 Paid & Free Directories Submission
5.3.4 Signature ÅÒÂà«ç¹¾Ô¦Òµ
5.3.5 Link Exchange áÅ¡ÅÔ§¤ì¡ÃШÒÂ
5.3.6 Back Link for Sell ¶Ö§àÇÅÒµéͧ«×éÍÅÔ§¤ì
5.3.7 Content is King à¹×éÍËÒ´Õ ÊÒÃÐ´Õ ªÕÇÔµ¡ç´Õ¢Öé¹
5.3.8 Articles Submission º·¤ÇÒÁ àÊÃÔÁÊÃéÒ§ºÒÃÁÕ
5.3.9 PPC Pay Per Click ¤ÅÔ¡áÅéǨèÒÂ(ä´é¤ØéÁàÊÕÂ)
5.3.10 Email Marketing â»ÃâÁ· àÇ纼èÒ¹ÍÕàÁÅì
5.4 àÅ×Í¡ãªé¾×é¹·Õè¨Ñ´à¡çºàÇçºä«µìÍÂèÒ§à«Õ¹ (Hosting)
5.5 àÅ×Í¡ãªéÀÒÉÒ HTML áÅÐ CSS §èÒÂæã¹¡ÒÃÊÃéÒ§ àÇçºä«µì
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