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  ÇÔ¸Õà¢Õ¹â¦É³ÒẺⴹ㨠(Killing Ads Tips )
  à¢Õ¹â¦É³ÒẺ¹Õé ¶Ö§¨ÐÁÕ¤¹¤ÅÔ¡ (Increasing CTR)
  ¤Ðá¹¹¤Ø³ÀÒ¾ (Quality Scores) àÍÒäÇé·ÓÍÐäÃä´é
  »ÃÐÁÙÅẺ¹ÕéÁÕáµèª¹ÐàËç¹ æ (Bidding To Win)
  àÃÕ¹ÃÙéà·¤¹Ô¤¡Ò÷Óâ¦É³ÒãËé¤ØéÁ·Ø¹ (Maximizing ROI)
  ¡ÅÂØ·¸ì¡Ò÷Óâ¦É³Ò¡Ñºà¤Ã×Í¢èÒ¢ͧ Google Content Network Strategy

ÊÒúѭ

º··Õè 1: Campaign Management
    ¡ÅèÒǹӶ֧¤ÇÒÁÊӤѭ¢Í§ Campaign Management
    ¡Ãкǹ·èÒ·Õè 1 : Campaign Structuring
    ¡Ãкǹ·èÒ·Õè 2 : Tiny Ad Group with only 1-10 Ke*words
    ¡Ãкǹ·èÒ·Õè 3 : Use Ideal Ad Group
    ¡Ãкǹ·èÒ·Õè 4 : Match all Keywords, Ads, Landing Page
    ¡Ãкǹ·èÒ·Õè 5 : Separate High Budget from Low Budget Campaign
    ¡Ãкǹ·èÒ·Õè 6 : Separate High Bid from Low Bid Ad Group
    ¡Ãкǹ·èÒ·Õè 7 : Separate Content Network from Search Network
    ¡Ãкǹ·èÒ·Õè 8 : GEO Targeting
    ¡Ãкǹ·èÒ·Õè 9 : Ads Acceleration

º··Õè 2: Keywords
    ¡ÅèÒǹӶ֧¤ÇÒÁÊӤѭ¢Í§ Keywords
    ¡Ãкǹ·èÒ·Õè 10 : Keyword Triangle
    ¡Ãкǹ·èÒ·Õè 11 : Buying Keyword List
    ¡Ãкǹ·èÒ·Õè 12 : Keyword Mindset
    ¡Ãкǹ·èÒ·Õè 13 : City Name Keywords
    ¡Ãкǹ·èÒ·Õè 14 : Edit Keyword Setting
    ¡Ãкǹ·èÒ·Õè 15 : Season Keywords
    ¡Ãкǹ·èÒ·Õè 16 : Exact VS. Phrase Matching
    ¡Ãкǹ·èÒ·Õè 17 : Meta Keywords
    ¡Ãкǹ·èÒ·Õè 18 : Fill up Matching Option Fast
    ¡Ãкǹ·èÒ·Õè 19 : Quick Keywords Permutation
    ¡Ãкǹ·èÒ·Õè 20 : Quick Check Keyword Status
    ¡Ãкǹ·èÒ·Õè 21 : $100000 Mansion VS. $50000 Mansion

º··Õè 3: Ads
    ¡ÅèÒǹӶ֧¤ÇÒÁÊӤѭ¢Í§ Ads
    ¡Ãкǹ·èÒ·Õè 22 : Use Keyword in Ads
    ¡Ãкǹ·èÒ·Õè 23 : Write down the Benefit
    ¡Ãкǹ·èÒ·Õè 24 : Use Good Call To Action
    ¡Ãкǹ·èÒ·Õè 25 : Time Sensitive
    ¡Ãкǹ·èÒ·Õè 26 : Use Questions
    ¡Ãкǹ·èÒ·Õè 27 : Give Instruction
    ¡Ãкǹ·èÒ·Õè 28 : Divulge Information
    ¡Ãкǹ·èÒ·Õè 29 : Use Trust & Endorsement
    ¡Ãкǹ·èÒ·Õè 30 : Comparison Word
    ¡Ãкǹ·èÒ·Õè 31 : Use Capitalization
    ¡Ãкǹ·èÒ·Õè 32 : Use 3 Dots
    ¡Ãкǹ·èÒ·Õè 33 : Using Symbol
    ¡Ãкǹ·èÒ·Õè 34 : Use Number
    ¡Ãкǹ·èÒ·Õè 35 : Spy Competitor Ads/ Use Proven Ads
    ¡Ãкǹ·èÒ·Õè 36 : Specific Display URL
    ¡Ãкǹ·èÒ·Õè 37 : Mega Description
    ¡Ãкǹ·èÒ·Õè 38 : Adapt from Foreign Language
    ¡Ãкǹ·èÒ·Õè 39 : Alliteration
    ¡Ãкǹ·èÒ·Õè 40 : Bold Thai Ads

º··Õè 4: CTR (Click Through Rate) Techniques
    ¡ÅèÒǹӶ֧¤ÇÒÁÊӤѭ¢Í§ CTR
    ¡Ãкǹ·èÒ·Õè 41 : Relevancy is the key
    ¡Ãкǹ·èÒ·Õè 42 : Peel & Stick
    ¡Ãкǹ·èÒ·Õè 43 : Split Testing
    ¡Ãкǹ·èÒ·Õè 44 : Using Negative Keywords
    ¡Ãкǹ·èÒ·Õè 45 : Impression Partitioning
    ¡Ãкǹ·èÒ·Õè 46 : Bid High First and drop down
    ¡Ãкǹ·èÒ·Õè 47 : DKI

º··Õè 5: Quality Scores
   ¡ÅèÒǹӶ֧¤ÇÒÁÊӤѭ¢Í§ Quality Scores
   ¡Ãкǹ·èÒ·Õè 48 : Other Quality Score Factors
   ¡Ãкǹ·èÒ·Õè 49 : Use A Lot of Ideal Ad Group
   ¡Ãкǹ·èÒ·Õè 50 : Keyword To AdText Match
   ¡Ãкǹ·èÒ·Õè 51 : Forest Around The City
   ¡Ãкǹ·èÒ·Õè 52 : Structure Landing Page
   ¡Ãкǹ·èÒ·Õè 53 : Only Great will Survive
   ¡Ãкǹ·èÒ·Õè 54 : Active Before Delete
   ¡Ãкǹ·èÒ·Õè 55 : Build up your credit
   ¡Ãкǹ·èÒ·Õè 56 : 2 Account 2 Win

º··Õè 6: Bidding To Win
   ¡ÅèÒǹӶ֧¤ÇÒÁÊӤѭ¢Í§¡Òà Bid
   ¡Ãкǹ·èÒ·Õè 57 : Estimate CPC by Google
   ¡Ãкǹ·èÒ·Õè 58 : Estimate CPC by Spyfu
   ¡Ãкǹ·èÒ·Õè 59 : See Competitor’s Stat
   ¡Ãкǹ·èÒ·Õè 60 : Don’t have to be number 1
   ¡Ãкǹ·èÒ·Õè 61 : Setting Max CPC: Safety First
   ¡Ãкǹ·èÒ·Õè 62 : Setting Max CPC: Mafia Style
   ¡Ãкǹ·èÒ·Õè 63 : Setting Max CPC: Blocking The Enemy
   ¡Ãкǹ·èÒ·Õè 64 : Scheduling Bid Strategy
   ¡Ãкǹ·èÒ·Õè 65 : Seasonal Bidding
   ¡Ãкǹ·èÒ·Õè 66 : LOCOP Strategy

º··Õè 7: ROI
  ¡ÅèÒÇá¹Ð¹Ó¶Ö§¤ÇÒÁÊӤѭ¢Í§ ROI
  ¡Ãкǹ·èÒ·Õè 67 : Negative Qualify
  ¡Ãкǹ·èÒ·Õè 68 : Always Tracking The Conversion
  ¡Ãкǹ·èÒ·Õè 69 : Use Google Analytics
  ¡Ãкǹ·èÒ·Õè 70 : Use Web Site Optimizer

º··Õè 8: Content Network Strategy
  ¡ÅèÒÇá¹Ð¹Ó¶Ö§ Content Network
  ¡Ãкǹ·èÒ·Õè 71 : Have tightly ad group
  ¡Ãкǹ·èÒ·Õè 72 : Use Duplicated Keywords/ Core Keywords
  ¡Ãкǹ·èÒ·Õè 73 : Use Negative Keywords
  ¡Ãкǹ·èÒ·Õè 74 : On-off Strategy
  ¡Ãкǹ·èÒ·Õè 75 : High-Low Strategy
  ¡Ãкǹ·èÒ·Õè 76 : See Placement Performance Report
  ¡Ãкǹ·èÒ·Õè 77 : Use Site Exclusion

º··Õè 9: Final Words
  ¡Ãкǹ·èÒ·Õè x : Check Ads Before Advertising
  ¡Ãкǹ·èÒ·Õè xx : Choose Right Placement Targeting Bidding
  ¡Ãкǹ·èÒ·Õè xxx : www-abc.com
  ¡Ãкǹ·èÒ·Õè xxxx : Use Back up Credit Card

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